3 Common UX Design Mistake

30 July 2020   |   by Myeisha Thompson   |   Design, UX/UI
Avoiding common UX design mistakes, and combining customer data with design best practices, will give your company the competitive advantage.

User Experience (UX) design is no longer a luxury. In fact, it’s a must-have for today’s successful brand and marketing strategies. Done correctly, UX can be the catalyst for customer acquisition and retention, building confidence that you care about what they want from your business's digital products and services. When you anticipate and act on customer needs through well thought-out and executed UX strategies, they’ll reward you with the holy grail of brand success metrics: loyalty and referrals.

Delivering Superior Digital Experiences Start with User-Centered Design

As consumers continue to migrate to digital solutions for just about everything in their professional and personal lives, brands have the unique opportunity to make UX design the centerpiece of their product development and marketing strategies instead of a “nice-to-have” or an afterthought. Avoiding common UX design mistakes, and combining customer data with design best practices, will give your company the competitive advantage that comes with making the user experience the most important part of your business.

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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour.

Today I choose life. Every morning when I wake up I can choose joy, happiness, negativity, pain. To feel the freedom that comes from being able to continue to make mistakes and choices today I choose to feel life, not to deny my humanity but embrace it.

Myeisha Thompson

What I realized was this: short-sighted marketing strategies kept companies from reaping the benefits of new technologies. Why? Because owners and CEOs invested too many resources in the new communications channels and technology and not enough in crafting content that creates and sustains relationships. Sadly, this trend continues as business leaders scramble to keep up with the next big social media platforms that promise to deliver eager customers.

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10 Comments
  • Herman Miller Reply
    17 july 2017, 6:05 pm

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

    • Alexander Harvard Reply
      17 july 2017, 6:05 pm

      Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

  • Jennifer Freeman Reply
    17 july 2017, 6:05 pm

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

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